Gyms are investing in saunas, ice baths and recovery rooms to boost revenue… but avoiding the tougher question: should you invest in equipment, or in the trainers who actually drive retention? This blog breaks down why recovery spaces are booming, why staff development is lagging, and how smart gym owners scale by investing in both, with trainers in mind first.

Trainer pay hasn’t moved in years, but the cost of living has. Here’s why yoga and Pilates teachers often earn more than PTs, why underpaying staff kills retention, and how smart studio owners can pay people properly without destroying their margins.

Yoga and Pilates teachers aren’t being replaced by AI, but outdated studio models are. Here’s how studios can stay relevant with simple hybrid support, modern systems and a powerful community.

The PT industry isn’t dying, but the old PT model is. AI, apps and wearables have changed the landscape. Here’s what trainers entering or surviving the industry need to know to stay relevant and profitable.

Most yoga studio websites look beautiful, but beauty alone doesn’t convert. If your site isn’t clear, fast and easy to book from, you’re losing clients without even knowing it. Here’s what a high-converting yoga studio website actually needs, and why small design tweaks can create big jumps in bookings.

Most studios don’t lose clients in their marketing. They lose them in the booking flow. If your booking process feels clunky, slow or confusing, you’re turning people away without realising it. Here’s why bookings drop off and how to fix it fast.

Choosing booking software for your wellness studio doesn’t need to be overwhelming. This guide walks you through what actually matters – from client experience to automations – so your system supports growth instead of creating more admin.

Branding matters. And in an industry where people buy based on trust and intuition, it can quite literally make or break your bookings.

Automate your fitness business with these 9 powerful email workflows that boost retention, save time and create a smoother client experience.

Pilates is exploding while yoga is holding steady, and it’s not by accident. From clearer branding to easier teacher training and a stronger commercial model, Pilates has become the go-to for studios that want predictable revenue and packed classes. Here’s why Pilates is outpacing yoga and what yoga studios can do to stay competitive.