For Personal Trainers, Wellness Practitioners and Studios

Search. Click. Book. Should feel like one thing.

For most PT’s and small studios. It doesn’t. The website looks one way, the booking screen looks another, the confirmation email is generic, and somewhere between “interested” and “booked” you lose 40% of them. That’s the gap these programs fix.

Programs & Pay as you go

Three ways to work together. One starting point.

How it usually goes: studios start with LAUNCH to fix the setup, move into GROW for the first six months while everything beds in, then graduate to SCALE when they're ready to plan a real growth year.

Crush It Digital — Pricing Cards

LAUNCH


$3,950

Website build + 20 hours of support

Live in 4 weeks


For studios doing the work in person but losing the sale online. Ready to fix the booking flow, the website, and the systems behind both, in one sitting.

Most studios don't have a website problem. They have a website-to-booking handoff problem. LAUNCH rebuilds that journey end to end, then sets up the automations that quietly do the admin while you teach class.

What's included

  • Discovery session covering goals, ideal clients, offers, and positioning
  • Up to 5 Squarespace pages, built or rebuilt (home, about, services, contact, one custom)
  • One booking system configured and integrated: Rezerv, Mindbody, or Squarespace Scheduling
  • CRM setup with lead capture forms and three foundational automations (welcome, booking confirmation, no-show follow-up)
  • Google Analytics 4 and Meta Pixel installed and tested
  • Copy guided from templates and your existing materials
  • Two rounds of revisions across the build
  • 30-minute handover and training call
  • 30-day post-launch check-in: 45-minute session to review what's converting, what's not, and what to tweak next
Common add-ons
  • Additional pages: $250 each
  • Custom long-form copywriting: from $600
  • Professional photography coordination: from $400
  • Migration from another platform (Wix, WordPress, etc.): from $500

Perfect for: Fitness, wellness, and service-based businesses that need a clean, professional setup built for growth.

Book a discovery call

SCALE


from $2,500/mo

Strategic retainer, 4-month minimum

Total from $10,000 committed


For studios past setup and past "keep things ticking". Ready to plan content, run campaigns, segment the database, and treat growth like a system instead of a guess.

This is the bit where most studios stall. The systems work, the website converts, and now nobody has a plan for the next 12 months. SCALE is a retainer for the strategic and execution work that gets you there, not a block of hours.

What's included

  • 12-month content and campaign roadmap, refreshed quarterly
  • Quarterly strategy session to set goals and map growth initiatives
  • Monthly analytics review and performance reporting
  • Segmentation and audience optimisation across your CRM and nurture flows
  • Execution on planned work: campaign builds, copy, automations, system updates
  • Direct access between sessions, no waiting in queue
  • Optional add-ons: paid media management, video content, advanced reporting builds

If your needs outgrow the standard retainer, pricing scales with scope.

Perfect for: Businesses ready to move from the setup phase to the let's Crush It phase, using data, strategy, and expert support to grow smarter.

Talk strategy with Liz
Crush It Digital — Additional Services Pathway (LIVE)

Additional services

Need help with your existing systems?

For studios that want less admin, better systems, and a setup that actually fits how you run.

Step 01 : Start here

Audit your existing set up

$500one-off


An honest review of your setup. I look at pricing, automations, reports, and how your team actually uses it. You get a written findings doc and a prioritised list of fixes.

Book an audit

Step 02 : Then fix it

Optimisation block

$2,000/ 20 hours


Hands-on hours used however you need: fixing automations, cleaning up pricing, training the team, building reports. One block, used flexibly. Valid 6 months.

Talk to Liz

Not sure where you sit? Start with the audit. The fee credits toward your first block if you scope one.

FAQ

  • Fitness business owners who are great at what they do in person but know their digital presence isn't pulling its weight. Personal trainers ready to fill their books, yoga and pilates studios chasing consistent member growth, boutique operators planning a second location, gyms that have outgrown word of mouth.

    If your business is fitness and you're tired of being the best kept secret in your suburb, this is built for you.

  • Foundation gets your digital basics right. Website, SEO foundations, Google Business Profile, and your booking system configured properly so leads can actually find you and convert.

    Momentum is the ongoing monthly work that keeps you visible and growing. SEO, social, content, email, and strategy.

    Scale is for studios going hard. Paid ads layered on top of organic momentum, conversion optimisation, and senior strategic input every month.

    Full breakdown lives on each package page.

  • Most clients sit between $1,500 and $3,500 per month once they're in Momentum or Scale, plus any ad spend they choose to run.

    The Foundation setup is a one-off investment that depends on what you already have in place. Every engagement is scoped before you commit, so you'll know exactly what you're paying and why before you sign anything.

  • Yes. The Foundation package includes your website build and your booking system setup so leads can find you and book without friction.

    Your ongoing software subscriptions (CMS, booking platfrom, domain renewal, email platform) sit with you so you own the relationship. We help you pick the right tools for your size and stage, so you're not paying for software you don't need

  • No. The package price is the package price.

    The only extras are your own software subscriptions (booking system, hosting, domain, email tool) and any paid ad budget if you choose to run ads. Every cost is laid out in writing before you commit.

  • Foundation usually takes 4 to 6 weeks from kickoff to launch, depending on how quickly you get content and feedback back to us. You'll have a clear timeline from day one and we stick to it.

  • Plenty of clients come in with both. We audit what you've got, tell you honestly whether it's working, and either build on it or rebuild only what needs rebuilding.

    You're not paying for work you don't need.

  • Most studios can't, and trying would waste your money. Scale only works if your Foundation is solid. Meaning your site actually converts, your booking flow doesn't leak leads, and your tracking is set up properly.

    We'll tell you straight if you're ready, or if you'd get more value starting earlier and building up.

  • You move into Momentum, which is the ongoing monthly work that compounds your growth. SEO, social, content, email, strategy.

    You can pause there and take the wheel yourself if you want, but most clients stay on because that's where the real growth happens. The studios that win in the long run are the ones who keep showing up online every month.

  • Monthly strategy calls where we walk through what's been done, what the numbers say, and what we're shifting next month.

    No vague reports full of vanity metrics. You'll know what's working, what isn't, and exactly what comes next.

  • Short answer: yes. Especially if you're thinking about a second location.

    Word of mouth and referrals are gold, but they put a ceiling on your growth. Members leave. Trends shift. A competitor opens up the road. Building digital momentum while things are good means you're never in panic mode when they're not. And if you've got expansion plans, you'll need it before you sign the lease.