The digital marketing agency for fitness & wellness & brands.
Most fitness websites look fine and convert badly. I design and build the whole thing (site, booking flow, automations) on the platform you already use, so it pulls clients in instead of just sitting there looking pretty.
Your website probably isn't broken. It's just not doing its job.
Most fitness studios feel great in person. The energy, the community, the way it actually feels to train there. Online, none of that comes through.
What you're left with is a website that looks like a template, a booking flow that quietly loses new clients, and copy that could belong to any other studio down the road.
What I do
The handoff from your website to your booking platform is where most studios lose the sale. I rebuild that journey end to end, on whatever platform you're using.
A website that actually converts
Strategy, copy and design built around the way fitness clients actually buy: sceptical, time-poor, and one tab away from your competitor.
A booking flow that doesn't leak
Once it's live, I don't disappear. Monthly retainer if you want me close, or call me back when something needs fixing.
Automations that take admin off your plate
Welcome sequences, no-show follow-ups, trial-to-member nurtures, lapsed client win-backs. The stuff that quietly builds revenue while you teach class.
Ongoing support that's actually there
Why me, specifically
Plenty of web designers in Australia. Very few who've actually run a fitness business.
I've spent 20 years in fitness as a PT, studio owner, and growth marketer. I've chased no-shows, written the launch emails, dealt with the cancellation requests, fought with the booking software, and watched plenty of pretty websites quietly fail to do the one thing they were built to do.
I started Crush It Digital because every web designer I hired didn't actually get my business, and every studio owner I knew was paying for sites that didn't work. So I built the thing I wished existed.