A digital agency helping fitness businesses make a first impression that converts.
Websites built to grow your fitness business
We design high-converting websites with integrated scheduling so your customer journey is bulletproof.
When someone lands on your site, they should know 3 things instantly:
You’re the right fit,
What to do next
How to book and pay, (with zero confusion or fuss)
We make sure every click feels intuitive, every step streamlined, and every first impression earns trust (and conversions).
Hey, I’m Liz, founder of Crush It Digital, fitness entrepreneur, marketer, and your go-to for websites that don’t just look good, they drive bookings, build trust, and grow your brand.
With 20 years in the fitness industry as a personal trainer, former yoga studio owner, and marketing strategist, I know what it takes to run a thriving movement business — and how to make your website work for you.
I specialise in helping personal trainers, studio owners, and wellness professionals build high-converting websites that don’t just look the part — they perform. From streamlining the customer journey to setting up smart booking systems, everything I do is built to help you turn clicks into committed clients.
I’m also a certified Mindbody Business Consultant, Rezerv Preferred Partner, and HubSpot Certified Expert — so yep, I’ve got the tech side sorted too.
Why work with Crush it Digital?
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First impressions that convert
Create an online presence that is memorable and drives action from the very first click.
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Booking + Payments made simple
No more back-and-forth messages. Clients can book and pay in just a few clicks, directly from your site.
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To automate and streamline
From lead follow-ups to reminders, we build smart systems that run in the background while you focus on your clients.
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To build your business for growth
More clients. More freedom. We set you up with digital foundations that scale as your business does — without the burnout.